Class Response

Key Points:

• Poster modernism turns it back on everything
• Who has knowledge will control 
• Everything is challenge 
• The tool changes us and we change the tool
• Experimental alternative publishing
• Push Pin Studios with Milton Glasser, Seymore Chwast
• New Wave of Typography
• Wolfgang Weingart 
• Culture was different in the east coast and west coast of America beacuse of the culture
• The designer becomes everything when the mac computer comes to play in 1984
• Willi Kuntz uses swiss style in the new wave typography
• Postmodernism is the end of history
• End of originality and death of the author 
• Nevel Brody original typography design
• Deconstruction means "why did you do that"
• Ed Fella hand generated typography 
• David Carson recoding history
• 80s Emigre digital type foundry
• culture jam
• High/Low juxtaposition

The overall message i got from this class i thought was strong. That everything we do and live is post modernism, we live in it, we breath it, we are it. Now for me i want to change this, i want to do something else, but has everything really have been done? Maybe not, maybe you just need to have a different mind. But yet maybe post modernism is the end of history nothing has happened last couple year. But i think it's just because we living though the period that we are blind of whats in front of us and can't really see whats happening in graphic design and typography. Great class and yes i do think about stuff like this at time and even sometimes with other students. I did enjoy the class and what it make me think more about design and it's beauty.

no

2nd discourse

Paul Gonzalez, Texts on Type - Heller and Meggs, Wednesday, March 3, 2010

Class Response

Key Points:

• Swiss Design being to stiff, boring
• Univers Giant Family
• Armin Hoffmann
• Josef Muller Brockman poster designs
• Paul Rand father of logo golden area
• Swiss grid system
• Saul Bass next to Paul Rand
• Good design is good business
• Branding comes into play
• Bradbury Thompson explorer  range in design
• Chermayeff and Geismar Associates major role in corporate identity in america
• Vignelli Associates
• Vignelli took over Knoll from Herbert Matter
• Media Revolution
• 2nd gold age editorial design
• George Lois Advertising Genius
• The New Advertising 1. Visual statements used simple images 2. Talked intelligently to there audience 3. Focus on the benefits of a product
• Herb Lubalin first to use photo-typography
• typography became more flexibility
• New birth of Type
• Type Talks- making type playing two things
• 1960 everything starts to change digial age a lot to do with it.

I enjoyed learning more about how swiss design influenced america and as American graphic designer started playing more role in the history of graphic design. The golden area of logos of corporate america came around and paul rand and saul bass were the logo masters along with  Chermayeff and Geismar Associates on the other side of the Vignelli is swiss modernist to the extreme, only uses 5 typefaces ever and always has a system in his designs. Along at this time Media became big starting the  Media Revolution and 2nd gold age editorial design. At this time George Lois made a name fore himself in advertising for reinventing it itself with the 3 new rules. In Typography the use of photo typography came into play from Herb Lubalin and using it to the extreme and also using type play two rules. With photo typography became more flexible and the new birth of type began along with the new area of Digital age.

Class Response

Key Points:

• Pictorial languages 
• Isotype Movement
• Design Systems
• Patterns of information
• Modernism and the NY School
• New York being cultural center
• Paul Rand's Approach on graphic design
• Alexey Brodovitch
• 35 mm Camera
• Space age
• 1937 digital computer and digital circuit 
• The International Style
• School at ULM
• Univac one of the first computers
• Ernst Keller abstract repetitive design
• Anton Stankowski abstract illustration 
• Hevetica 

Graphic design started to get bigger and bigger as time went on. Design systems were made and there were now schools for designs where you can learn about the upcoming new things, one of them being the 35 mm Camera where you can take pictures in low light. Digital circuit were being build as the International style came into play where swiss design came to a high. As to the end of the class we watched on of my favorite movies Helvetica and thinking back on what you said about what happened in the time, i feel like Hevetica itself was a type of movement where people didn't want it but they needed it. This makes me question if there is anything like that today and what we will have to do to set another standard of graphic design and if not they have been set. Wonder if there will be a new type movement, like a new "serif" but not called that, wanting to be in the moment. Anyways great end of the class made my day. 

McLuhan's Wake

Video Games:

1.Video Games are an interactive visual medium, medium enhances and engages the person into other state of mind of viral reality. Videos games are intended to function as entertainment. Videos games places you in situations and settings that you might never go though in reality. Video games indent to project yourself in virtual world where you relate to the character in an interactive setting making a personal connection with you and the character in which is an extension of the human mind. In other senses as you interact more with video games i would say that you start thinking in different sense, interactions can enhance brain function and develop strategic thinking. When playing a first person shooter video game i learned that it amplifies the hand and eye coordination by being very persistent in the first person shooter game. It helped me with accuracy with sport games in real life. Video games extend the individual in a virtual identity.In day of age can play with others online, making it easy to connect to other with the same relationship. Organizing virtual groups and society though out this these actions.


2. To my knowledge videos games do not have a pre-exciting medium that is obsolesce in this time. Video games i would say replaced board games, people still buy them yet with video games it more interactive and you can relate. Also for example the game chess the new generation plays it online yet the old play in park and coffee shops. Yet the new generation play chess traditionally, the player who are more advanced are forced to play online for the fact that other great players are around the world. To me i feel like i love video games to much to see all or any of the renders that are unnecessary. Videos Games interiorly bypass or procedures, for example a first person shooter, in real life you would have to buy a gun, bullets and then shot someone. In a video game you press start and your character is ready to kill in the virtual world. Board games are still around yet i would say are not as popular then video games, i would say they are for family and large social groups.


3. Video games  retrieve interactive play from board games. Now video games can be played with many live players at once. Yet not instead of in you living room they can be around the world. Video games revive i would say interactive entertainment aspect from prehistoric, ancient, medieval or early modern world. 


4. Video games when pushed to the extreme is can get really dangerous for me at least. It can get really addictive and sometimes I start to love to game so much thats all i want to do, school doesn't seem important, don't want to eat meals, etc. I would say addictive is one of effects that medium never wanted and thats why in most games it the beginning of the introduction they alway say play in moderation. I know only one big contradiction in video games and that is video games effect kids when they play mature games about killing. They state that it influence kids to shot people. Others are that they make you lazy and can become over weight. Video games effect a person in a great deal. Lets say i am a shy kid and i don't like socializing, well i start playing video games where i can stay to myself, as the years go on i become a very unsociable person where is hard for me to interactive with other in just conversation. 

Graphic Design Discourse 2

Texts on Type - Heller and Meggs

Art in Type Design

Key Points

• Type Designers should write down there metal process when making a new typeface.
• Question of the day: As a type designer should we follow and copy the typography and type designer master or should we have no restrictions of how we design when making a new typefaces
• It's hard to compare the what the masters did in this age of time where there is no rules of designing what you want and whenever youwant.
• Type designers today are more about personal expression
• Also of the new type designs are just the "new" designs are just old designs but yet "newly" advertised.
• When designing modern faces you can go back to old typefaces are references yet still make or reinvent the face to fit this age of time and of your surroundings .
• When a designer is designing a traditional typeface there design tends to draw away from artistic standards.
• Monotype proves always that it's always gives out the most beautiful results.
• Art in Type Design is not only the art but the spirit of the designer in the body of work, not the simply the shape the work takes, art is the evidence of his seriousness, the intrinsically right-principle in the making of things it harmonizes man's work with nature.

My views: I never really got instructed to make a typeface when i started making them. I have made two more expressive then traditional.

To me it's and only because i have not been thought how to design how the old master designed type i think being expressive is more

suiting for a person who knows nothing about design typography. Not only that you don't have to worry about rules and geometric balance

and mathematics. Yet one day i do want to make a typeface in which i want readers to read clearly and understand so i think i would

have to go with more of a official way of making a typeface. I do agree with Alfred in which Art in type design is not all about design on

the paper but spirit that the designer brings to the type design and seeing where it takes him in which type is not only drawings of letters,

but something growing into it, well defined and vividly alive.

1. 2. 3.

1. Original typeface drawings from back when masters designed. they were mathematically correct and even the eye's viewing

There craftsmanship was to the finest on every letter.

2. More Modern Display typeface. Clearly expressive.

3. Old style wood type block in which is used to design in print with.

Graphic Design Discourse 1

Texts on Type - Heller and Meggs

Type is Dead: Long Live Type

Key Points

• Type goes from paper to computer screen
• Typography on the web is going to be big, bigger, and faster
• More work for type designer, more work for typographers and the birth of type renaissance
• As Typography grows with the computer and the world wide web the type designer livelihood will go down as in anyone or everyone can pirate the typeface of the web
• Microsoft made/put dozens of typefaces in there operating system so the average person has there is no reason the go an buy anymore typefaces.
• Typographers are restricted with web language (HTML)
• Big Name software companies have to power to improve typography, and type designer whichcould benefit the designer and anyone who is viewing the text on a computer.
• Print will never die
• On screen type will improve.
• Printed type will always have a different feel then an computer

My views: As a Type Designer myself, I see how the when the transition from print to screen was really a struggle. Also they lost value with

there type design work and lost money from people pirating on the world wide web. I think as software companies grow larger, they will

understand the importants of good typography and the use of it. I would say the same to browsers how over time they will accepted

different typefaces other then the handful of the ones they have now. I do agree that there will always be print but not how high and big

of how it use to be. I do think the screen based type will get bigger and bigger but not enough to kill the print type.

1. 2. 3.

1. The newspaper is example of a piece of print that i think will never go away. The feel of a newspaper and the look of it. you can't get

on a computer screen. You don't get the same emotion in which you will get from a paper newspaper.

2. Software typography and how it has a role in interactive design of how the user will use the software and also the overall feel of the

software interface.

3. This is an example of on screen typography and how you can do more effects on the computer then you can on print.

Class Response

Key Points:

• The New Typography
• Kurt Schwitter and El Lissitzky moved the Movement
• J.J.P. Oud Design for the Cafe de Unie kicked off the movement in Architecture
• All modern design school model after Bauhaus
• Bauhaus 2 locations Weimar 1919-1925, and then Dessau 1925-1933
• The Word Bauhaus comes from Medievel "Bauhuette" apprentice system for Gothic Cathedrals.
• Modern Graphic Design moved to type and image
• Bauhaus Master- El Lissitxky and Moholy Nagy
• Bauhaus 14 Magazine
• Bauhaus Typography
• Herbert Bayer paintings of typographic signage
• Bauhaus tryies to design a "universal alphabet" where there is no use of upper case letters
• Jan Tschichold of his view on typographic layout
• Jan Tschichold turns his back on everything he did and starts to put his time into classic typography

My favorite period of graphic design Bauhaus design has always influences me. Jan Tschichold and El Lissitzky are my heros in graphic communication. How they both changed graphic design in a way. Bauhaus, a school which made and impacted design forever made a movement. Which is still effects design today. As a child i never knew i loved graphic design, i just liked seeing bright diagonal typography. Knowing now where it came from, sparks a light in me to dig more into the history of Typography, Bauhaus, and modern design.

Class Response

Key Points

20th century graphic design based off russian supermatism and constructivism

Kasimir Malevich- pushed off russian suprematism

Forms become content to nothing but itself

Artist and designer colaborate

All at the same time

futurism

Dada

supermatism

cubist/futurist turn into constructivist

constructivist becomes modern language of graphic design

Rodchenko and photographers used these techniques to make a different experience

showing simultaneous action

superimposing images

using extreme close-ups and perspective image often together- Macro/Micro

rhythmic repetition of an image for effect

Rodchenko and Maiakovskii poster state to the person HERE IS THE PRODUCT.

Proun Space- architectural concepts with painting interchanging station between painting and architecture

Abstract can make a message and having deeper meaning

All elements had a purpose using geometric abstraction.

Type becomes movement

The "Isms" of Art was the first constructive book

Lizzizky was first exaction designer to show his work

Men and woman were equal in the revolution

take the art out of everything to make it art

I loved todays Lecture it is a part of graphic design history. Perfect day too on my birthday! JAJA anyways I enjoyed the constructive period where El made and started an area of graphic design in which we still use today. I love how at a point elements of geometric form Lizenzy had purpose of its meaning in the poster. It's also great to see type move in 2D space, it also the designer made text pop out of you using big bold san serif letter making it clear of the revolution in which russia was taking and where the movement started. I can't wait til next week for how i would say the 2nd part of this lecture.

Class Response

• Pictorial Modernism
• Cubism taking over natural appearance
• Lucian Bernhard applying Synthetic Cubism to his work
• Minimalism come to the normal
• Modern Posters are applied to try to advertise the act of war
• Realism vs Abstraction Poster and the defense
• Surrealism was born from Cubism,Futurism,DADA
• Structural Linguistics
• Typographic Materiality
• French Mallarme Poet who used syntactic closure to capture or enhance his poems
• Synthetic Cubism
• Filippo Marinetti launches Futurism
• Futurist Manifesto
• Typographic Materiality
• Modern Shock
• DaDa first gen. of artist in media
• Fine Artist Duchamp believed art is art because i said it is
• Pointless Mechanisms
• photo montages in 1918
• John Heartfield mailing Anti war cards to Nazi leaders
• Satire for a corrupt decadent society
• Extended cubist collage-by Hurt Schwitters
• Surrealism impact on graphic design
• Surrealist Salvador Dali influence poster design
• Man Ray and his photographic expression
• Automatism

I this my favorite part about today class was about when visual graphic and Literary come together in modern art. How Lewis Carol used typographic materiality to enhance the poetry. Stephance Mallarme a French Symbolist poet used Syntactic closure to make the visual effect more dynamic. I wish we got to experiment with typography in this fashion here at Ringling, i think it would make the students better designers and learn more about expressive typography.

Class Response

• Victorian Graphic Period
• Queen Victoria ruled england
• Expresses a new consciousness of the industrial era's large middle class
• Illustratior starts being type designer
• painters starts drawing typography
• No design philosophy
• Books got mass produced for cheap but less quality
• baseball cards made
• Chromolithography best thing seens gunengurg, was used on everything poster, packageing, bills
• Chromolithography was with 1860-1900
• Louis Prang- started printing holiday cards
• people wanted larger scale poster
• Ottmar Mergenthler july 3rd 1886 created the linotype machine, starting off daily newspaper, editorial design
• Harpers magazine started off the magazine in editorial design
• Thomas Nast father of american political cartooning, made donkey and elephant for partys, Santa Claus
• "if it' bleeds it reads"
• birth of advertising/editorial design which started off graphic design
• Ideas of brands are born
• J.Walter Thompas Advertising being the first global advertising firm
• William Morris, John Ruskin started to make people think different
• Total Design - art for being art
• Morris, Ruskin first wanted socialism
• Morris makes private presses but books got expense
• Art Nouveau
• Invented forms- which is you invent your own form
• Ornament becomes structure- all the forms act in the whole structure
• Symbolic and philosophic concerns- to have your
• Paris becomes art capital of the world
• Avant Garde movement
• posters for the first secessionist exhibition

This class at points blew me away. I learned more about how pretty much vector art came from. Where advertising came from and really were graphic design was born with Editorial design. Going to Avande Garde period graphic design i think started to blossom. Seeing all the styles of art coming out and then thinking about total design and how beautiful it was and still is today. I wonder if we will ever get past this post modern style. Will we ever have a new style of design or even art? Or is Technology going to drive graphic design. For example the new Ipad that came out. Now we have to start thinking and start design more interactive design and for products like the ipad and even mobile devices.

Class Response

Key Points

+Room of Bulls being first signs of Communication

+Symbols were to represent ideas or concepts which were Ideographs

+Petroglyphs and pictographs were simplified to look like letters

+Egyptian Hieroglyphs become most simple

+First Movable Type Chineses 1045 A.D.

+Roman Take over Greece and finalize our 26 letter alphabet

+Dark Age begins and Christian writing became primary importance

+Caroline Minuscule was made

+Textura was made and was the first international style of type identified

+15th Century books produced with moveable type

+Textura was first printed text

+Textura was first typeface family

+Illuminated Manuscripts were made for history books

+Albrecht Durer put mathematical construction and geometry in type design

+Aldus Manutius made first italic font and used it to make pocket books

+John Baskerville reduced design elements to make fore more sharpness and high contrast form.

+Modern Style where Italian and French met and constructed Bodoni

+England people started using Monster Type and did what they wanted

+first san serif debut in a specimen book 1816

+Darius Wells invented lateral router for wood type

The most exciting part to me was when Greeks were introduced. How they set the ground pretty much for typography. Printing was really interesting and how it came about and how all the printing presses made different typefaces to make old style roman, Italic, Transitional, Modern, Egyptian/ Slab Serif and San Serif. To me seeing this small brief of type history, i wonder know more how the design of letter comes from and how really can we change them today, and how we can make better typefaces then the classical fonts. This really haunts me a lot for that one day i wish to create a typeface to change the history with it. Yet knowing the history more, what else can be done? Yet it excites me to see what is happening now and what will happen tomorrow with type design.

GIC History

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