Graphic Design Discourse 1

Texts on Type - Heller and Meggs

Type is Dead: Long Live Type

Key Points

• Type goes from paper to computer screen
• Typography on the web is going to be big, bigger, and faster
• More work for type designer, more work for typographers and the birth of type renaissance
• As Typography grows with the computer and the world wide web the type designer livelihood will go down as in anyone or everyone can pirate the typeface of the web
• Microsoft made/put dozens of typefaces in there operating system so the average person has there is no reason the go an buy anymore typefaces.
• Typographers are restricted with web language (HTML)
• Big Name software companies have to power to improve typography, and type designer whichcould benefit the designer and anyone who is viewing the text on a computer.
• Print will never die
• On screen type will improve.
• Printed type will always have a different feel then an computer

My views: As a Type Designer myself, I see how the when the transition from print to screen was really a struggle. Also they lost value with

there type design work and lost money from people pirating on the world wide web. I think as software companies grow larger, they will

understand the importants of good typography and the use of it. I would say the same to browsers how over time they will accepted

different typefaces other then the handful of the ones they have now. I do agree that there will always be print but not how high and big

of how it use to be. I do think the screen based type will get bigger and bigger but not enough to kill the print type.

1. 2. 3.

1. The newspaper is example of a piece of print that i think will never go away. The feel of a newspaper and the look of it. you can't get

on a computer screen. You don't get the same emotion in which you will get from a paper newspaper.

2. Software typography and how it has a role in interactive design of how the user will use the software and also the overall feel of the

software interface.

3. This is an example of on screen typography and how you can do more effects on the computer then you can on print.