Class Response

Key Points

20th century graphic design based off russian supermatism and constructivism

Kasimir Malevich- pushed off russian suprematism

Forms become content to nothing but itself

Artist and designer colaborate

All at the same time

futurism

Dada

supermatism

cubist/futurist turn into constructivist

constructivist becomes modern language of graphic design

Rodchenko and photographers used these techniques to make a different experience

showing simultaneous action

superimposing images

using extreme close-ups and perspective image often together- Macro/Micro

rhythmic repetition of an image for effect

Rodchenko and Maiakovskii poster state to the person HERE IS THE PRODUCT.

Proun Space- architectural concepts with painting interchanging station between painting and architecture

Abstract can make a message and having deeper meaning

All elements had a purpose using geometric abstraction.

Type becomes movement

The "Isms" of Art was the first constructive book

Lizzizky was first exaction designer to show his work

Men and woman were equal in the revolution

take the art out of everything to make it art

I loved todays Lecture it is a part of graphic design history. Perfect day too on my birthday! JAJA anyways I enjoyed the constructive period where El made and started an area of graphic design in which we still use today. I love how at a point elements of geometric form Lizenzy had purpose of its meaning in the poster. It's also great to see type move in 2D space, it also the designer made text pop out of you using big bold san serif letter making it clear of the revolution in which russia was taking and where the movement started. I can't wait til next week for how i would say the 2nd part of this lecture.