Class Response

• Victorian Graphic Period
• Queen Victoria ruled england
• Expresses a new consciousness of the industrial era's large middle class
• Illustratior starts being type designer
• painters starts drawing typography
• No design philosophy
• Books got mass produced for cheap but less quality
• baseball cards made
• Chromolithography best thing seens gunengurg, was used on everything poster, packageing, bills
• Chromolithography was with 1860-1900
• Louis Prang- started printing holiday cards
• people wanted larger scale poster
• Ottmar Mergenthler july 3rd 1886 created the linotype machine, starting off daily newspaper, editorial design
• Harpers magazine started off the magazine in editorial design
• Thomas Nast father of american political cartooning, made donkey and elephant for partys, Santa Claus
• "if it' bleeds it reads"
• birth of advertising/editorial design which started off graphic design
• Ideas of brands are born
• J.Walter Thompas Advertising being the first global advertising firm
• William Morris, John Ruskin started to make people think different
• Total Design - art for being art
• Morris, Ruskin first wanted socialism
• Morris makes private presses but books got expense
• Art Nouveau
• Invented forms- which is you invent your own form
• Ornament becomes structure- all the forms act in the whole structure
• Symbolic and philosophic concerns- to have your
• Paris becomes art capital of the world
• Avant Garde movement
• posters for the first secessionist exhibition

This class at points blew me away. I learned more about how pretty much vector art came from. Where advertising came from and really were graphic design was born with Editorial design. Going to Avande Garde period graphic design i think started to blossom. Seeing all the styles of art coming out and then thinking about total design and how beautiful it was and still is today. I wonder if we will ever get past this post modern style. Will we ever have a new style of design or even art? Or is Technology going to drive graphic design. For example the new Ipad that came out. Now we have to start thinking and start design more interactive design and for products like the ipad and even mobile devices.