Class Response

Key Points:

• The New Typography
• Kurt Schwitter and El Lissitzky moved the Movement
• J.J.P. Oud Design for the Cafe de Unie kicked off the movement in Architecture
• All modern design school model after Bauhaus
• Bauhaus 2 locations Weimar 1919-1925, and then Dessau 1925-1933
• The Word Bauhaus comes from Medievel "Bauhuette" apprentice system for Gothic Cathedrals.
• Modern Graphic Design moved to type and image
• Bauhaus Master- El Lissitxky and Moholy Nagy
• Bauhaus 14 Magazine
• Bauhaus Typography
• Herbert Bayer paintings of typographic signage
• Bauhaus tryies to design a "universal alphabet" where there is no use of upper case letters
• Jan Tschichold of his view on typographic layout
• Jan Tschichold turns his back on everything he did and starts to put his time into classic typography

My favorite period of graphic design Bauhaus design has always influences me. Jan Tschichold and El Lissitzky are my heros in graphic communication. How they both changed graphic design in a way. Bauhaus, a school which made and impacted design forever made a movement. Which is still effects design today. As a child i never knew i loved graphic design, i just liked seeing bright diagonal typography. Knowing now where it came from, sparks a light in me to dig more into the history of Typography, Bauhaus, and modern design.

Class Response

Key Points

20th century graphic design based off russian supermatism and constructivism

Kasimir Malevich- pushed off russian suprematism

Forms become content to nothing but itself

Artist and designer colaborate

All at the same time

futurism

Dada

supermatism

cubist/futurist turn into constructivist

constructivist becomes modern language of graphic design

Rodchenko and photographers used these techniques to make a different experience

showing simultaneous action

superimposing images

using extreme close-ups and perspective image often together- Macro/Micro

rhythmic repetition of an image for effect

Rodchenko and Maiakovskii poster state to the person HERE IS THE PRODUCT.

Proun Space- architectural concepts with painting interchanging station between painting and architecture

Abstract can make a message and having deeper meaning

All elements had a purpose using geometric abstraction.

Type becomes movement

The "Isms" of Art was the first constructive book

Lizzizky was first exaction designer to show his work

Men and woman were equal in the revolution

take the art out of everything to make it art

I loved todays Lecture it is a part of graphic design history. Perfect day too on my birthday! JAJA anyways I enjoyed the constructive period where El made and started an area of graphic design in which we still use today. I love how at a point elements of geometric form Lizenzy had purpose of its meaning in the poster. It's also great to see type move in 2D space, it also the designer made text pop out of you using big bold san serif letter making it clear of the revolution in which russia was taking and where the movement started. I can't wait til next week for how i would say the 2nd part of this lecture.

Class Response

• Pictorial Modernism
• Cubism taking over natural appearance
• Lucian Bernhard applying Synthetic Cubism to his work
• Minimalism come to the normal
• Modern Posters are applied to try to advertise the act of war
• Realism vs Abstraction Poster and the defense
• Surrealism was born from Cubism,Futurism,DADA
• Structural Linguistics
• Typographic Materiality
• French Mallarme Poet who used syntactic closure to capture or enhance his poems
• Synthetic Cubism
• Filippo Marinetti launches Futurism
• Futurist Manifesto
• Typographic Materiality
• Modern Shock
• DaDa first gen. of artist in media
• Fine Artist Duchamp believed art is art because i said it is
• Pointless Mechanisms
• photo montages in 1918
• John Heartfield mailing Anti war cards to Nazi leaders
• Satire for a corrupt decadent society
• Extended cubist collage-by Hurt Schwitters
• Surrealism impact on graphic design
• Surrealist Salvador Dali influence poster design
• Man Ray and his photographic expression
• Automatism

I this my favorite part about today class was about when visual graphic and Literary come together in modern art. How Lewis Carol used typographic materiality to enhance the poetry. Stephance Mallarme a French Symbolist poet used Syntactic closure to make the visual effect more dynamic. I wish we got to experiment with typography in this fashion here at Ringling, i think it would make the students better designers and learn more about expressive typography.

Class Response

• Victorian Graphic Period
• Queen Victoria ruled england
• Expresses a new consciousness of the industrial era's large middle class
• Illustratior starts being type designer
• painters starts drawing typography
• No design philosophy
• Books got mass produced for cheap but less quality
• baseball cards made
• Chromolithography best thing seens gunengurg, was used on everything poster, packageing, bills
• Chromolithography was with 1860-1900
• Louis Prang- started printing holiday cards
• people wanted larger scale poster
• Ottmar Mergenthler july 3rd 1886 created the linotype machine, starting off daily newspaper, editorial design
• Harpers magazine started off the magazine in editorial design
• Thomas Nast father of american political cartooning, made donkey and elephant for partys, Santa Claus
• "if it' bleeds it reads"
• birth of advertising/editorial design which started off graphic design
• Ideas of brands are born
• J.Walter Thompas Advertising being the first global advertising firm
• William Morris, John Ruskin started to make people think different
• Total Design - art for being art
• Morris, Ruskin first wanted socialism
• Morris makes private presses but books got expense
• Art Nouveau
• Invented forms- which is you invent your own form
• Ornament becomes structure- all the forms act in the whole structure
• Symbolic and philosophic concerns- to have your
• Paris becomes art capital of the world
• Avant Garde movement
• posters for the first secessionist exhibition

This class at points blew me away. I learned more about how pretty much vector art came from. Where advertising came from and really were graphic design was born with Editorial design. Going to Avande Garde period graphic design i think started to blossom. Seeing all the styles of art coming out and then thinking about total design and how beautiful it was and still is today. I wonder if we will ever get past this post modern style. Will we ever have a new style of design or even art? Or is Technology going to drive graphic design. For example the new Ipad that came out. Now we have to start thinking and start design more interactive design and for products like the ipad and even mobile devices.

Class Response

Key Points

+Room of Bulls being first signs of Communication

+Symbols were to represent ideas or concepts which were Ideographs

+Petroglyphs and pictographs were simplified to look like letters

+Egyptian Hieroglyphs become most simple

+First Movable Type Chineses 1045 A.D.

+Roman Take over Greece and finalize our 26 letter alphabet

+Dark Age begins and Christian writing became primary importance

+Caroline Minuscule was made

+Textura was made and was the first international style of type identified

+15th Century books produced with moveable type

+Textura was first printed text

+Textura was first typeface family

+Illuminated Manuscripts were made for history books

+Albrecht Durer put mathematical construction and geometry in type design

+Aldus Manutius made first italic font and used it to make pocket books

+John Baskerville reduced design elements to make fore more sharpness and high contrast form.

+Modern Style where Italian and French met and constructed Bodoni

+England people started using Monster Type and did what they wanted

+first san serif debut in a specimen book 1816

+Darius Wells invented lateral router for wood type

The most exciting part to me was when Greeks were introduced. How they set the ground pretty much for typography. Printing was really interesting and how it came about and how all the printing presses made different typefaces to make old style roman, Italic, Transitional, Modern, Egyptian/ Slab Serif and San Serif. To me seeing this small brief of type history, i wonder know more how the design of letter comes from and how really can we change them today, and how we can make better typefaces then the classical fonts. This really haunts me a lot for that one day i wish to create a typeface to change the history with it. Yet knowing the history more, what else can be done? Yet it excites me to see what is happening now and what will happen tomorrow with type design.

GIC History

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