Graphic Design Discourse 2

Texts on Type - Heller and Meggs

Art in Type Design

Key Points

• Type Designers should write down there metal process when making a new typeface.
• Question of the day: As a type designer should we follow and copy the typography and type designer master or should we have no restrictions of how we design when making a new typefaces
• It's hard to compare the what the masters did in this age of time where there is no rules of designing what you want and whenever youwant.
• Type designers today are more about personal expression
• Also of the new type designs are just the "new" designs are just old designs but yet "newly" advertised.
• When designing modern faces you can go back to old typefaces are references yet still make or reinvent the face to fit this age of time and of your surroundings .
• When a designer is designing a traditional typeface there design tends to draw away from artistic standards.
• Monotype proves always that it's always gives out the most beautiful results.
• Art in Type Design is not only the art but the spirit of the designer in the body of work, not the simply the shape the work takes, art is the evidence of his seriousness, the intrinsically right-principle in the making of things it harmonizes man's work with nature.

My views: I never really got instructed to make a typeface when i started making them. I have made two more expressive then traditional.

To me it's and only because i have not been thought how to design how the old master designed type i think being expressive is more

suiting for a person who knows nothing about design typography. Not only that you don't have to worry about rules and geometric balance

and mathematics. Yet one day i do want to make a typeface in which i want readers to read clearly and understand so i think i would

have to go with more of a official way of making a typeface. I do agree with Alfred in which Art in type design is not all about design on

the paper but spirit that the designer brings to the type design and seeing where it takes him in which type is not only drawings of letters,

but something growing into it, well defined and vividly alive.

1. 2. 3.

1. Original typeface drawings from back when masters designed. they were mathematically correct and even the eye's viewing

There craftsmanship was to the finest on every letter.

2. More Modern Display typeface. Clearly expressive.

3. Old style wood type block in which is used to design in print with.