Class Response

• Victorian Graphic Period
• Queen Victoria ruled england
• Expresses a new consciousness of the industrial era's large middle class
• Illustratior starts being type designer
• painters starts drawing typography
• No design philosophy
• Books got mass produced for cheap but less quality
• baseball cards made
• Chromolithography best thing seens gunengurg, was used on everything poster, packageing, bills
• Chromolithography was with 1860-1900
• Louis Prang- started printing holiday cards
• people wanted larger scale poster
• Ottmar Mergenthler july 3rd 1886 created the linotype machine, starting off daily newspaper, editorial design
• Harpers magazine started off the magazine in editorial design
• Thomas Nast father of american political cartooning, made donkey and elephant for partys, Santa Claus
• "if it' bleeds it reads"
• birth of advertising/editorial design which started off graphic design
• Ideas of brands are born
• J.Walter Thompas Advertising being the first global advertising firm
• William Morris, John Ruskin started to make people think different
• Total Design - art for being art
• Morris, Ruskin first wanted socialism
• Morris makes private presses but books got expense
• Art Nouveau
• Invented forms- which is you invent your own form
• Ornament becomes structure- all the forms act in the whole structure
• Symbolic and philosophic concerns- to have your
• Paris becomes art capital of the world
• Avant Garde movement
• posters for the first secessionist exhibition

This class at points blew me away. I learned more about how pretty much vector art came from. Where advertising came from and really were graphic design was born with Editorial design. Going to Avande Garde period graphic design i think started to blossom. Seeing all the styles of art coming out and then thinking about total design and how beautiful it was and still is today. I wonder if we will ever get past this post modern style. Will we ever have a new style of design or even art? Or is Technology going to drive graphic design. For example the new Ipad that came out. Now we have to start thinking and start design more interactive design and for products like the ipad and even mobile devices.

Class Response

Key Points

+Room of Bulls being first signs of Communication

+Symbols were to represent ideas or concepts which were Ideographs

+Petroglyphs and pictographs were simplified to look like letters

+Egyptian Hieroglyphs become most simple

+First Movable Type Chineses 1045 A.D.

+Roman Take over Greece and finalize our 26 letter alphabet

+Dark Age begins and Christian writing became primary importance

+Caroline Minuscule was made

+Textura was made and was the first international style of type identified

+15th Century books produced with moveable type

+Textura was first printed text

+Textura was first typeface family

+Illuminated Manuscripts were made for history books

+Albrecht Durer put mathematical construction and geometry in type design

+Aldus Manutius made first italic font and used it to make pocket books

+John Baskerville reduced design elements to make fore more sharpness and high contrast form.

+Modern Style where Italian and French met and constructed Bodoni

+England people started using Monster Type and did what they wanted

+first san serif debut in a specimen book 1816

+Darius Wells invented lateral router for wood type

The most exciting part to me was when Greeks were introduced. How they set the ground pretty much for typography. Printing was really interesting and how it came about and how all the printing presses made different typefaces to make old style roman, Italic, Transitional, Modern, Egyptian/ Slab Serif and San Serif. To me seeing this small brief of type history, i wonder know more how the design of letter comes from and how really can we change them today, and how we can make better typefaces then the classical fonts. This really haunts me a lot for that one day i wish to create a typeface to change the history with it. Yet knowing the history more, what else can be done? Yet it excites me to see what is happening now and what will happen tomorrow with type design.

GIC History

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