Class Response

Key Points:

• Poster modernism turns it back on everything
• Who has knowledge will control 
• Everything is challenge 
• The tool changes us and we change the tool
• Experimental alternative publishing
• Push Pin Studios with Milton Glasser, Seymore Chwast
• New Wave of Typography
• Wolfgang Weingart 
• Culture was different in the east coast and west coast of America beacuse of the culture
• The designer becomes everything when the mac computer comes to play in 1984
• Willi Kuntz uses swiss style in the new wave typography
• Postmodernism is the end of history
• End of originality and death of the author 
• Nevel Brody original typography design
• Deconstruction means "why did you do that"
• Ed Fella hand generated typography 
• David Carson recoding history
• 80s Emigre digital type foundry
• culture jam
• High/Low juxtaposition

The overall message i got from this class i thought was strong. That everything we do and live is post modernism, we live in it, we breath it, we are it. Now for me i want to change this, i want to do something else, but has everything really have been done? Maybe not, maybe you just need to have a different mind. But yet maybe post modernism is the end of history nothing has happened last couple year. But i think it's just because we living though the period that we are blind of whats in front of us and can't really see whats happening in graphic design and typography. Great class and yes i do think about stuff like this at time and even sometimes with other students. I did enjoy the class and what it make me think more about design and it's beauty.

no

2nd discourse

Paul Gonzalez, Texts on Type - Heller and Meggs, Wednesday, March 3, 2010

Class Response

Key Points:

• Swiss Design being to stiff, boring
• Univers Giant Family
• Armin Hoffmann
• Josef Muller Brockman poster designs
• Paul Rand father of logo golden area
• Swiss grid system
• Saul Bass next to Paul Rand
• Good design is good business
• Branding comes into play
• Bradbury Thompson explorer  range in design
• Chermayeff and Geismar Associates major role in corporate identity in america
• Vignelli Associates
• Vignelli took over Knoll from Herbert Matter
• Media Revolution
• 2nd gold age editorial design
• George Lois Advertising Genius
• The New Advertising 1. Visual statements used simple images 2. Talked intelligently to there audience 3. Focus on the benefits of a product
• Herb Lubalin first to use photo-typography
• typography became more flexibility
• New birth of Type
• Type Talks- making type playing two things
• 1960 everything starts to change digial age a lot to do with it.

I enjoyed learning more about how swiss design influenced america and as American graphic designer started playing more role in the history of graphic design. The golden area of logos of corporate america came around and paul rand and saul bass were the logo masters along with  Chermayeff and Geismar Associates on the other side of the Vignelli is swiss modernist to the extreme, only uses 5 typefaces ever and always has a system in his designs. Along at this time Media became big starting the  Media Revolution and 2nd gold age editorial design. At this time George Lois made a name fore himself in advertising for reinventing it itself with the 3 new rules. In Typography the use of photo typography came into play from Herb Lubalin and using it to the extreme and also using type play two rules. With photo typography became more flexible and the new birth of type began along with the new area of Digital age.

Class Response

Key Points:

• Pictorial languages 
• Isotype Movement
• Design Systems
• Patterns of information
• Modernism and the NY School
• New York being cultural center
• Paul Rand's Approach on graphic design
• Alexey Brodovitch
• 35 mm Camera
• Space age
• 1937 digital computer and digital circuit 
• The International Style
• School at ULM
• Univac one of the first computers
• Ernst Keller abstract repetitive design
• Anton Stankowski abstract illustration 
• Hevetica 

Graphic design started to get bigger and bigger as time went on. Design systems were made and there were now schools for designs where you can learn about the upcoming new things, one of them being the 35 mm Camera where you can take pictures in low light. Digital circuit were being build as the International style came into play where swiss design came to a high. As to the end of the class we watched on of my favorite movies Helvetica and thinking back on what you said about what happened in the time, i feel like Hevetica itself was a type of movement where people didn't want it but they needed it. This makes me question if there is anything like that today and what we will have to do to set another standard of graphic design and if not they have been set. Wonder if there will be a new type movement, like a new "serif" but not called that, wanting to be in the moment. Anyways great end of the class made my day. 

McLuhan's Wake

Video Games:

1.Video Games are an interactive visual medium, medium enhances and engages the person into other state of mind of viral reality. Videos games are intended to function as entertainment. Videos games places you in situations and settings that you might never go though in reality. Video games indent to project yourself in virtual world where you relate to the character in an interactive setting making a personal connection with you and the character in which is an extension of the human mind. In other senses as you interact more with video games i would say that you start thinking in different sense, interactions can enhance brain function and develop strategic thinking. When playing a first person shooter video game i learned that it amplifies the hand and eye coordination by being very persistent in the first person shooter game. It helped me with accuracy with sport games in real life. Video games extend the individual in a virtual identity.In day of age can play with others online, making it easy to connect to other with the same relationship. Organizing virtual groups and society though out this these actions.


2. To my knowledge videos games do not have a pre-exciting medium that is obsolesce in this time. Video games i would say replaced board games, people still buy them yet with video games it more interactive and you can relate. Also for example the game chess the new generation plays it online yet the old play in park and coffee shops. Yet the new generation play chess traditionally, the player who are more advanced are forced to play online for the fact that other great players are around the world. To me i feel like i love video games to much to see all or any of the renders that are unnecessary. Videos Games interiorly bypass or procedures, for example a first person shooter, in real life you would have to buy a gun, bullets and then shot someone. In a video game you press start and your character is ready to kill in the virtual world. Board games are still around yet i would say are not as popular then video games, i would say they are for family and large social groups.


3. Video games  retrieve interactive play from board games. Now video games can be played with many live players at once. Yet not instead of in you living room they can be around the world. Video games revive i would say interactive entertainment aspect from prehistoric, ancient, medieval or early modern world. 


4. Video games when pushed to the extreme is can get really dangerous for me at least. It can get really addictive and sometimes I start to love to game so much thats all i want to do, school doesn't seem important, don't want to eat meals, etc. I would say addictive is one of effects that medium never wanted and thats why in most games it the beginning of the introduction they alway say play in moderation. I know only one big contradiction in video games and that is video games effect kids when they play mature games about killing. They state that it influence kids to shot people. Others are that they make you lazy and can become over weight. Video games effect a person in a great deal. Lets say i am a shy kid and i don't like socializing, well i start playing video games where i can stay to myself, as the years go on i become a very unsociable person where is hard for me to interactive with other in just conversation. 

Graphic Design Discourse 2

Texts on Type - Heller and Meggs

Art in Type Design

Key Points

• Type Designers should write down there metal process when making a new typeface.
• Question of the day: As a type designer should we follow and copy the typography and type designer master or should we have no restrictions of how we design when making a new typefaces
• It's hard to compare the what the masters did in this age of time where there is no rules of designing what you want and whenever youwant.
• Type designers today are more about personal expression
• Also of the new type designs are just the "new" designs are just old designs but yet "newly" advertised.
• When designing modern faces you can go back to old typefaces are references yet still make or reinvent the face to fit this age of time and of your surroundings .
• When a designer is designing a traditional typeface there design tends to draw away from artistic standards.
• Monotype proves always that it's always gives out the most beautiful results.
• Art in Type Design is not only the art but the spirit of the designer in the body of work, not the simply the shape the work takes, art is the evidence of his seriousness, the intrinsically right-principle in the making of things it harmonizes man's work with nature.

My views: I never really got instructed to make a typeface when i started making them. I have made two more expressive then traditional.

To me it's and only because i have not been thought how to design how the old master designed type i think being expressive is more

suiting for a person who knows nothing about design typography. Not only that you don't have to worry about rules and geometric balance

and mathematics. Yet one day i do want to make a typeface in which i want readers to read clearly and understand so i think i would

have to go with more of a official way of making a typeface. I do agree with Alfred in which Art in type design is not all about design on

the paper but spirit that the designer brings to the type design and seeing where it takes him in which type is not only drawings of letters,

but something growing into it, well defined and vividly alive.

1. 2. 3.

1. Original typeface drawings from back when masters designed. they were mathematically correct and even the eye's viewing

There craftsmanship was to the finest on every letter.

2. More Modern Display typeface. Clearly expressive.

3. Old style wood type block in which is used to design in print with.

Graphic Design Discourse 1

Texts on Type - Heller and Meggs

Type is Dead: Long Live Type

Key Points

• Type goes from paper to computer screen
• Typography on the web is going to be big, bigger, and faster
• More work for type designer, more work for typographers and the birth of type renaissance
• As Typography grows with the computer and the world wide web the type designer livelihood will go down as in anyone or everyone can pirate the typeface of the web
• Microsoft made/put dozens of typefaces in there operating system so the average person has there is no reason the go an buy anymore typefaces.
• Typographers are restricted with web language (HTML)
• Big Name software companies have to power to improve typography, and type designer whichcould benefit the designer and anyone who is viewing the text on a computer.
• Print will never die
• On screen type will improve.
• Printed type will always have a different feel then an computer

My views: As a Type Designer myself, I see how the when the transition from print to screen was really a struggle. Also they lost value with

there type design work and lost money from people pirating on the world wide web. I think as software companies grow larger, they will

understand the importants of good typography and the use of it. I would say the same to browsers how over time they will accepted

different typefaces other then the handful of the ones they have now. I do agree that there will always be print but not how high and big

of how it use to be. I do think the screen based type will get bigger and bigger but not enough to kill the print type.

1. 2. 3.

1. The newspaper is example of a piece of print that i think will never go away. The feel of a newspaper and the look of it. you can't get

on a computer screen. You don't get the same emotion in which you will get from a paper newspaper.

2. Software typography and how it has a role in interactive design of how the user will use the software and also the overall feel of the

software interface.

3. This is an example of on screen typography and how you can do more effects on the computer then you can on print.