Class Response

Key Points:

• Poster modernism turns it back on everything
• Who has knowledge will control 
• Everything is challenge 
• The tool changes us and we change the tool
• Experimental alternative publishing
• Push Pin Studios with Milton Glasser, Seymore Chwast
• New Wave of Typography
• Wolfgang Weingart 
• Culture was different in the east coast and west coast of America beacuse of the culture
• The designer becomes everything when the mac computer comes to play in 1984
• Willi Kuntz uses swiss style in the new wave typography
• Postmodernism is the end of history
• End of originality and death of the author 
• Nevel Brody original typography design
• Deconstruction means "why did you do that"
• Ed Fella hand generated typography 
• David Carson recoding history
• 80s Emigre digital type foundry
• culture jam
• High/Low juxtaposition

The overall message i got from this class i thought was strong. That everything we do and live is post modernism, we live in it, we breath it, we are it. Now for me i want to change this, i want to do something else, but has everything really have been done? Maybe not, maybe you just need to have a different mind. But yet maybe post modernism is the end of history nothing has happened last couple year. But i think it's just because we living though the period that we are blind of whats in front of us and can't really see whats happening in graphic design and typography. Great class and yes i do think about stuff like this at time and even sometimes with other students. I did enjoy the class and what it make me think more about design and it's beauty.

no

2nd discourse

Paul Gonzalez, Texts on Type - Heller and Meggs, Wednesday, March 3, 2010

Class Response

Key Points:

• Swiss Design being to stiff, boring
• Univers Giant Family
• Armin Hoffmann
• Josef Muller Brockman poster designs
• Paul Rand father of logo golden area
• Swiss grid system
• Saul Bass next to Paul Rand
• Good design is good business
• Branding comes into play
• Bradbury Thompson explorer  range in design
• Chermayeff and Geismar Associates major role in corporate identity in america
• Vignelli Associates
• Vignelli took over Knoll from Herbert Matter
• Media Revolution
• 2nd gold age editorial design
• George Lois Advertising Genius
• The New Advertising 1. Visual statements used simple images 2. Talked intelligently to there audience 3. Focus on the benefits of a product
• Herb Lubalin first to use photo-typography
• typography became more flexibility
• New birth of Type
• Type Talks- making type playing two things
• 1960 everything starts to change digial age a lot to do with it.

I enjoyed learning more about how swiss design influenced america and as American graphic designer started playing more role in the history of graphic design. The golden area of logos of corporate america came around and paul rand and saul bass were the logo masters along with  Chermayeff and Geismar Associates on the other side of the Vignelli is swiss modernist to the extreme, only uses 5 typefaces ever and always has a system in his designs. Along at this time Media became big starting the  Media Revolution and 2nd gold age editorial design. At this time George Lois made a name fore himself in advertising for reinventing it itself with the 3 new rules. In Typography the use of photo typography came into play from Herb Lubalin and using it to the extreme and also using type play two rules. With photo typography became more flexible and the new birth of type began along with the new area of Digital age.